At 4pm on May 20, come hear from three leading experts in the worlds of fashion, fragrance and retail—and how they created a visual and emotional connection for their customers—as The Fashion Group International presents “Inspiration & Creativity: The Birth of a Brand.” What is the creative process behind brands? Whether one sets out to create an apparel line, a fragrance or a retail environment, where does the inspiration come from? In a crowded marketplace, it is important to stand out from the pack! The more unique, the more compelling the product is, the more identifiable the brand becomes. Customers get passionate about the personality of a brand, and great styling and packaging get customers to choose your brand over the rest. Overview by Sharon Graubard, vice president creative director, ESP Trendlab; moderated by Pascale Richard, vice president of external affairs at Fi:aF; with Nicole Fischelis, vice president fashion director, Macy’s; Catherine Malandrino, designer; Fabrice Penot, founder, Le Labo.